Make Something Procurement Can't Price
Agencies need to pivot from selling time, hours and content to creating entertainment. It's the one thing procurement can't price and AI can't automate. And entertaining brands grow.
From Top of Mind to Top of Model
Marketers used to fight for top of mind. In the AI era, the slugfest is for top of model. If machines can’t find you, people won’t remember you. What are the ways to win AI cred? Think more like a PR specialist than a traditional ad guy.
